To Sell Is Human by Daniel H. Pink
Publisher: Riverhead Hardcover (December 2012)
272 pages, Audiobook (purchased myself for $9.56)
Book Rating: 5 Stars
Today, the average person spends around 40% of their time moving others to depart from resources. This is the central message of Daniel Pink’s book: ‘To Sell Is Human: The Surprising Truth About Moving Others’. With some fascinating social science and psychological research, Daniel Pink shows that, due to modern technology, many employees are forced to wear different hats, including sales. From there he outlines different concepts on how to improve your ability to move others. A fascinating read, it will make you rethink what “sales” means and what a “sales-person” is.
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