Shift by Glenn Geffcken

Shift: Indigenous Principles for Corporate Change 
by Glenn Geffcken

Publisher: iUniverse (April 2014)

190 pages, ebook (provided by Author for Review)

Book Rating: 4 Stars

The internet has made business more transparent.  Due to this transparency, it is forcing businesses to rethink how they do business.  Shift, by Glenn Geffcken, provides a blueprint for how to do business in the 21st century by applying what he has learned from studying and living with Native Americans (what he labels indigenous cultures). 

Shift focuses on changing corporate culture by the application of 13 indigenous principles.  The first part of the book outlines each principle. Some of the stories used to outline the indigenous concepts seemed a little too miraculous, but the ideas of each principle are intriguing and unique.  

The application of the 13 indigenous principles will help change the cooperate culture from one of driven by profit to that of driven by purpose. If you are interested in changing your business to be purpose driven, read this book.